From the Back CoverDevelop an Integrated, Successful Social Media Strategy
A Step-by-Step Guide
Put the buzz in regards to your business to work for you. This comprehensive, perfectly paced guide will instruct you how to make social media an active share of your syndication plan so that you may turn client conversations when it comes to your brand, product, service, and company into a sustainable competitory advantage. Learn how you may tap the Social Web and amplify your current selling attempts by listening and taking part in conversations that drive measurable results.
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Develop and efficaciously pitch a successful social media crusade inside your company
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Learn how to become a authenti Social Web participant
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Build a map of your key conversation-generators as you valuate each point of contact amid you and your customers
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Get to the sweet spot of social media marketing—the thoughtfulness phase of the buy funnel
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Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
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Use social media measurement tools, including the Net Promoter score, and employ metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
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Learn best exercises for launching your social media program and measuring the results
You’ll also find:
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A comprehensive look from the savvy marketer’s perspective at social internet sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed
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Straightforward tools for building social media into your current syndication program
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Real-world case studies that illustrate successes to learn from and faults to avoid
About the AuthorDave Evans is an expert in social media retail whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded retail consultancy Digital Voodoo, and continuing through his career in advertising, Dave has devised interactional communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili’s, Meredith Publishing, and some more. Dave is a ClickZ columnist and a popular group discussion speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.
Most helpful client reviews
111 of 118 humans found the following review helpful.
 Tap into the power of the Social Web through connected networks and consumer-oriented media by writing and implementing a plan!
By Jeff Lippincott
I loved this book. Over the past year or so I have read rather a number of tomes when it comes to social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:
46 of 52 people found the following review helpful.
A Good Book and Great Responsive Author – www.gjcae.org
By Robert G. Johnson
I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be freed and it is incisively what I hoped for. I’m in truth only 108 pages through it now as I “peeked” at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave’s counsel to take your time and learn the hows and whys is so important.
I was not looking for a social commentary on social media but wanted to recognise the ins and out, nuts and bolts, on how to apply a successful marketable scheme and this book does it.
Only this morning I genuinely went to the blog and sent an email to the author, Dave, and was amazed that within a few minutes he had responded . Talk in regards to getting more than a book!!
What is so engaging is the author is energetic, evangelistic in his positive feeling of wanting to push ahead to support others, and more than willing to percentage to make this journeying requiring little effort for others to follow. It’s a step by step guide for an emergent dynamic field which is affecting us now and will do so far into the future.
I’m glad this book exists and is so lowpriced and even happier the author is more than willing and capable to help us along.
Bob Johnson
See all 49 client reviews…
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