Review“Humanize offers practical content and perceptive thinking that will help businesses make the deep changes necessitated to thrive in today’s social world. “
—Mike Smith, author of Matchpoint and President of Forbes.com
“Companies need to be social, and worry less with regards to doing social media. In this timely and crucial book, Grant and Notter provide a elaborated model for making the humanization leap. Social media success is with regards to people, not logos, and embedding that attitude in your company isn’t easy. But armed with this book, you’ve got a fighting chance.”
–Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“I like how-to.Which is why I like this book immensely. It gets beyond theory (which is interesting) to give you something you may in truth act on (which is far more useful)! Think roadmap, not research. In other words, you won’t finish reading this book and go, ‘Now what…?’”
—Ann Handley, Chief Content Officer, MarketingProfs, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks,Webinars (and More) That Engage Customers and Ignite Your Business
“The days of controlling your message are dead. Born is the humane institution where people buy from people, not companies. This is not another social media book. Notter and Grant dispel the notion that your leadership and your culture may carry on to be self-centered and two-dimensional.With further and added reading recommendations and worksheets, they’ll have you well on your way to creating a sustainable shift inside and outside of your organization.”
—Gini Dietrich, CEO, Arment Dietrich and founder, Spin Sucks Pro
“Our organizations have been modeled after mechanistic machines,where the humane being is ofttimes treated as a cog.We know better.We recognise persons matter. It’s time for a change. And this book illustrates how to be modify agents as leaders, and for our organizations.”
—Nilofer Merchant, author of The New How: Creating Business Solutions Through Collaborative Strategy
“In 2002,Malcolm Gladwell freed The Tipping Point, and changed the way we looked at influence. In 2008, Seth Godin freed Tribes, and showed us how little groups of humans could take Gladwell’s influence model and become leaders. Now, in 2011, Maddie Grant and Jamie Notter take these seminal books to their natural evolution. Humanize: How People-Centric Organizations Succeed in a Social World shows us how leadership and influence of your internal and external client starts as all businesses start–with it is people. This book strips away the myth of strong-arm leadership and offers solid, actionable paths that in truth work. This is your compass for the direction your business needs to travel if you want to stay alive.”
–Danny Brown, CEO of Bonsai Interactive Marketing, award-winning marketer and
blogger at dannybrown.me, and author of The Parables of Business
“Humanize is a deep dive on the affect of social media on leadership and the challenges of reining the power of engaged people.Wherever you are in the organization, this book helps you figure out what you need to modify and dares you to make it happen. Stimulating and well done!”
—Mark Sanborn, New York Times Bestselling Author of The Fred Factor
“This is a schemes leadership book concealed inside a social media book.We work with clients who encounter major challenges when we get started helping them comprise social media into their business practices, but those challenges are not solved with solely social media tactics
and those hurdles are not cleared without digging deep inside the organization. By helping our clients figure out how to make their organizations more human, we get them on the path to success more rapidly. This book is an astounding primary step and is a great tool for businesses
as they effort into the social space. I can’t wait to part it with our clients!”
–Shelly Kramer, CEO, V3 Integrated Marketing
“This book defines the new humane quotient within organizations around the world. Large and little business similar must heed the call being screamed from the rooftops and shouted down the hallways.Maddie and Jamie make me want to be more human.”
—Kyle Lacy, author of Branding Yourself and Twitter Marketing for Dummies
“Jamie Notter and Maddie Grant have developed a real rarity amidst management books: genuinely perceptive thinking that is both brilliantly fresh and actionably disciplined. First, they comprehensively reframe the problem of leadership in organizations. Next, they draw out and coordinate the resulting perceptivenesses into a system that hangs together of it is own accord. Finally, they explain to any manager at any level what this means in a practical sense, and how to fruitfully adjust and act on it.”
–Jim Stroup, DBA, author and management consultant
“Social media is not only altering how we commune with key constituencies but it is challenging the very structure of our organizations. Historically, organizations have been structured to optimize efficacy for themselves, but not for their clients and markets. The open dialog organizations are now having with their markets is exposing how inefficiently those organizations work in the context of their more spectacular ecosystems. Maddie Grant and Jamie Notter take a crack at pulling apart this puzzle and providing guidance in how to make conceptions like trust and authenticity utilise not only to humans but to the organizations with which they interact.”
—Rachel Happe, Co-Founder & Principal, The Community Roundtable
About the Author
Jamie Notter is a Vice President at Management Solutions Plus, where he leads the consulting division. Jamie brings twenty years of experience in conflict resolution, diversity, leadership, and management to his practice, including seven years running his own consulting firm.
Maddie Grant, CAE As the chief social media expert in strategy for SocialFish, Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to aid associations huge and little build capacity for using social media to achieve business results. Maddie is also the lead editor for SocialFishing, one of the most visited and valued blogs for the association/nonprofit industry.
Could Just Be That I’m a Social Media Geek, But I Find It RIVETING